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Analysis of Future Development Trend of China's Stationery Industry
Update:2018-04-18   Page View:5157

1, stationery industry development profile

Stationery is a variety of tools that people use in learning, office, home life and other cultural activities. With the continuous development of economy and technology, the categories of stationery are constantly updated and developed. Modern stationery can be roughly divided into writing instruments, student stationery, Office stationery, teaching aids, sports goods and other subdivided categories.

Pencils belong to the stationery sub-sector, and they always occupy an important position in office stationery. Their consumer groups are mainly students. The Chinese pencil factory was born in the 1930s. In Kowloon in Hong Kong in 1932, the company invested in the conversion of a British-operated pencil factory into a Dahua pencil factory. It was the first pencil factory in China. In 1933, Beijing China Pencil Company and Shanghai Huawen Pencil Factory successively appeared. Wu Yongmei, who returned to China in 1935, established the first all-round pencil manufacturing factory in China that can manufacture lead pencils, pencil plates, pen holders and appearance processing in China. In September 1949, Harbin China Standard Pencil Co., Ltd., a public-private partnership, was established. This company is still one of the larger enterprises in the national pencil industry.

Traditional pencils use wood as the stem and graphite as the lead core. They need to consume a lot of wood. A lot of wood felling fell against the concept of environmental protection. To meet the needs of market development, in 1969, Teijin Corporation developed a method for manufacturing plastic pencils. In the summer of 1973, the American Berol Company and Japanese Sailorpen Company purchased the process almost simultaneously. Sailorpen began mass production of plastic pencils in April 1977. At that time, the plastic pencil, the lead core was made of a mixture of graphite and ABS resin, and the lead surface was coated with resin paint. Three extruders were used to mix the three raw materials, greatly simplifying the pencil production process. Compared to traditional wooden pencils, the all-plastic pencils produced by Sailorpen company are smoother to use, do not stain paper and hands, and the price is almost the same as that of ordinary pencils. Plastic pencils have become popular. In 1993, a German stationery manufacturer developed a continuous production line for plastic pencils. It produced about 7,000 pencils in an hour, with a pencil diameter of 7.5 mm and a length of 169 mm. Such a plastic pencil has a lower production cost than a wood pencil and can be made into various shapes such as an engraved shape, a zigzag shape, a heart shape, and the like.

After years of development and accumulation, the stationery industry in Europe, America, Japan and other countries has occupied a leading position in the global stationery industry. However, due to labor costs, environmental protection and other factors, the middle and low end stationery manufacturing sectors have gradually shifted to China, India, Vietnam and other Southeast Asian countries, and gradually transition to the brand operation, product design, material development and other stages.

2, stationery industry development trend

1) stationery consumption tends to be branded and personalized

Pen writing tools are used frequently in daily learning and work. With the increase of residents' income level and the improvement of consumer attitudes, consumers are more inclined to purchase products with excellent quality, design level, terminal image, and user's reputation. Brand products. The brand is a summary of the company's product quality, characteristics, performance, and use level, which embodies the company's style, spirit and reputation, and will widely influence the purchase behavior of consumers.

2) Stationery sales terminals tend to be chained

With the strengthening of the stationery branding trend, brand stationers continue to promote the chain operation mode, and ordinary stationery stores also show an active participation in franchising. Ordinary stationery stores used to be the mainstream channels for stationery sales. However, due to the low barriers to entry and fierce price competition, many ordinary stationery shops are weak in profitability due to poor management and insufficient funds. As a result, business operations are unstable and even eliminated. Joining the brand stationery chain operation will help improve the image of the store, improve the quality positioning of sales products, and enhance the ability to resist risks to a certain extent. Therefore, in recent years, there has been a significant trend in the chain of stationery sales terminals.

3) Stationery consumption emphasizes personalization and high-end

At present, students and young office workers are more interested in creative, personalized and fashionable stationery. Such stationery often has a unique creative design, a novel and fashionable appearance, and colorful colors. It can meet basic functional requirements and is also very large. Improve consumer's user experience. At the same time, in the fields of drawing, finance, design, and gifts, professional high-end stationery consumer groups are constantly increasing. High-end professional stationery with high professional quality, high quality, and high value has gradually become a new bright spot for promoting stationery consumption. For more industry analysis, please refer to the analysis report of the stationery industry market survey released by the China Reporting Hall.

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